bae.b

bae.b: Nourishing Tomorrow's Generation

European baby formulas for nurturing healthy futures.

Brands we're proud to offer

Our commitment to you

Reliable shipping, every time

At bae.b, we understand the importance of timely nourishment for your little one. That’s why we guarantee weekend delivery because your baby’s needs can’t wait.

Authentic European quality

Experience the best in baby nutrition with our authentic European formulas, sourced directly from the UK. Trust in the purity and quality that European standards bring to every bottle.

A commitment to a Sustainable Future

We’re not just thinking about today. The brands we offer with are dedicated to preserving our planet for the next generation. From responsible resource usage to preserving natural biodiversity, we’re ensuring a greener tomorrow for your child.

Master the art of baby formula preparation

Discover the secrets to preparing the perfect baby formula with our step-by-step video guide. Watch as we walk you through the process, taking the guesswork out of preparation. Feel confident and assured with every bottle you make.

From farm to formula

Our best sellers

How to prepare European formula

Unlock the art of perfect bottle preparation with our detailed video
guides for Kendamil and HiPP baby formulas.

Frequently asked questions

Where do you buy the products?

We buy all products directly from the manufacturers or their official wholesale distributors. All our products are always 100% authentic.

What expiry date can I expect?

All our baby products have a guaranteed expiry date of 6 months into the future or more.

What are typical delivery times?

All orders are delivered on the next available weekend of your order.

Will I be able to follow directions on the product’s packaging?

Yes. The brands we sell include English instructions on the packaging.

What can I expect from joining your loyalty program?

Become a cherished member of our bae.b family and enjoy exclusive savings. Here's how:

  1. Subscribe to our newsletter for the latest updates and offers.
  2. Follow us on our social media platforms.
  3. Post a picture of your bae.b purchase.
  4. Tag us to share your experience with the community.

As a token of our appreciation, you'll receive a 10% discount on your second order. It's our way of saying thank you for being a part of our journey.